The Beverly Hills Conference & Visitors Bureau (BHCVB) hosted an educational tour through the City to promote tourism to business representatives with interests based in Shanghai last Friday.
The tour was conducted with the intention of bringing the travel trade to Beverly Hills now that American Airlines has launched a new daily service
from Shanghai’s Pudong Airport to LAX, said BHCVB Business Development Director Stephanie Nakasone.
“There are major companies based in Shanghai with a large clientele we would like to welcome here,” she said. “When they (the tour group members) go home, they can pitch Beverly Hills to their clients.”
After a welcoming introduction to Beverly Hills, the group of travel trade management staff from Shanghai’s top tour operators set off on foot towards The Beverly Wilshire and then continued on to Montage Beverly Hills.
These destinations were chosen to highlight accommodations, dining, event space and VIP services available to Beverly Hills’ visitors, Nakasone stated.