Conjoining the world of Art with Architecture and Culture, UNFOLD Art XChange entices the world’s premier private bankers, financial institutions, government authorities, public art agencies, spatial designers, real estate and hospitality professionals with insights, opportunities and new partnerships as well as attracts corporate collectors, private and public institutions worldwide through a series of Art Talks that will run from the 19th to 22nd of March to coincide with Dubai Art Week.

Pierre Gervois, the NYC painter exploring relations of power in today’s society, will deliver a speech about the importance of re-assessing the standards of hotel rating, in particular for the new generation of sophisticated travelers who are not impressed anymore by the mere lobby’s size or a 24h room service, but rather by the presence of original artworks in a hotel and in the rooms.

As Art is more important than ever for the new generation of luxury hotels, UNFOLD Art Exchange has invited several artists such as Carlos Cruz Diez and Pierre Gervois to share their ideas about the future of art in hotels and public spaces.