Niuyue Mag, the publication in Chinese Mandarin about what’s cool in New York is now the #1 travel magazine and social media network in Chinese about the Big Apple. With more than 200,000 Chinese fans after two years of existence, Niuyue Mag has been recognized by Chinese tourists as the leading publication with the most informative and independent content about NYC’s best boutique hotels, feshion designers stores, restaurants, art galleries and real estate opportunities. Available on the iPad (App Store), this urban and stylish magazine is the must read magazine for affluent Chinese tourists in their 20’s and 30’s who don’t want to travel in group tours like their parents did ten years ago. As Pierre Gervois, CEO of China Elite Focus and Niuyue Mag’s Publisher, said “The new generation of free, independent Chinese travelers coming to New York City want to have the same experiences in NYC than the Newyorkers. They don’t even want to visit the Statue of Liberty, but prefer to discover new fashion designers stores in Brooklyn, or contemporary art galleries in SoHo.” Mr Gervois added “Most of existing travel guides about New York with a content translated in Chinese look pretty boring for this new audience. they want to have the truth about what’s really cool in NYC, and what’s not. The mission of Niuyue Mag is to give them access to this information.”